Pengaruh Experiential Marketing dan Emotional Branding Terhadap Loyalitas Pelanggan Melalui kepuasan Konsumen Starbucks di Surabaya

This study aims to explain the effect of experiential marketing and emotional branding on customer loyalty at Starbucks Coffee Surabaya. research collection technique uses an interview system produces 240 samples with criteria Surabaya residents who have bought least once. type is explanatory research. data analysis SPSS. The results Sobel test state that mediation or intervention between experience through satisfaction, satisfaction.